Tralliance is the registry for .travel sponsored top level domain name (sTLD). The .travel sTLD is designed to serve the global travel and tourism community. The major aims of the .travel sTLD are improved Internet identity, increased adoption of online technology and enhanced linkages between the industry and its customers.
The key features of the proposed .travel sTLD are:

• Improved identity through a name that identifies the registrant’s business;

• Inclusion in the first central, global online directory based on unique vocabulary to precisely identify providers of travel products and services to consumers worldwide;

• Authentication of registrant’s industry credentials and name eligibility by an independent third party;

• Registration of domain names that reflect a registrant’s right to a name that reduces cybersquatting and speculation;

• Limitations on the use of generic industry names thereby reinforcing its value;

• A thick registry, with improved “Whois data”; and

• A review process that includes provision for resolution of eligibility and name selection denial issues, supplementing the ICANN dispute resolution policies.