.Me is expected to be utilized as both a personalized Web address and as a catchy business marketing tool around the world, initially in English followed by localized and standards compliant International Domain Names in, for example, Spanish, Italian, and Montenegrin.
Reliable
Technically, in the daily operations of the domain, there is no distinction between .Me and generic TLDs such as .com, .org and country specific TLDs. .Me.s registry services provided by Afilias who operate world-class technology supporting some of the largest generic TLDs in the world such as .info and .org
Unique
.Me is unique in that unlike other public domains. .Me can, and does, define it own policies designed to safeguard the integrity of the domain.
Exclusive
One such policy is the eligibility check of registrants. In most other public Internet domains, names are registered on a first come first served basis, with no requirements that registrants meet any registration criteria.By contrast in .Me as part of the registration process you must obtain a .Me ID. This unique validity process screens potential domain registrants ensuring that they are valid members of the community. Thus maintaining the the integrity and exclusivity of the .Me domain, whilst removing the potential of "cyber squatters" and domain name speculators.